Mataram, University of Mataram – In an increasingly competitive workplace, the use of technology is an important factor in building and developing a career. The Academic Support Unit for Counseling and Career Development (UPA BKPK) of the University of Mataram (Unram) in collaboration with LinkedIn, and UNDP held a webinar entitled “Maximizing Career Profiles with Technology”.

The webinar, which was held on Wednesday, May 14, 2025, aimed to provide insight for participants to understand how technology can be used effectively in building personal branding and expanding job opportunities.

The webinar was opened with remarks from the Vice Rector for Student Affairs and Alumni, Dr. Sujita, S.T., M.T. Furthermore, the webinar was divided into two sessions, in the first session the material was given by Veronica Bella Arifin, Associate Product, Marketing Manager of LinkedIn. In this session, participants received guidance on LinkedIn optimization strategies, the importance of building a professional network by optimizing personal branding.

The second session on how to optimize your CV with AI generation was given by Malasari Lala, Program Learning Director of Mereka Innovative Education.

Through the proper utilization of technology, participants are expected to build a stronger career that is relevant to current industry needs. With the information and strategies gained from this webinar, participants can take concrete steps to achieve the best opportunities in the ever-evolving workplace.