Mataram, University of Mataram – University of Mataram (Unram) again held a Public Relations Workshop related to “Public Relations Strategy” on Friday (19/7) in the Senate Conference Room, Unram Rectorate. This workshop presented the Sub-Coordinator for Public Relations of the Directorate General of Higher Education of the Ministry of Education and Culture, Doddy Zulkifli Indra Atmaja, S.I.Kom., M.Si.

Head of the Committee, Khairul Umam S.H., M.H reported that this activity was the third workshop that had been held. “This activity is the third workshop related to public relations where previously we have learned about news writing, the second is how to manage information with the Information Management and Documentation Officer (PPID) and the third, today is related to public relations strategies,” he said.

In his report, he also expressed his hope that through this activity Unram Public Relations would be able to maintain its achievements in the 2023 Diktristek Public Relations Award (AHD). “Last year Unram has obtained 4 trophies in the 2023 Diktristek Public Relations Award (AHD) and 3 of them were presented by public relations. Therefore, we hope that we can maintain and improve our achievements so that we remain in a leading position,” he added.

In addition, in his remarks, the Head of the Planning and Cooperation Bureau, Mr. Irpan Siswadi, S.Sos., M.Si emphasized the duties of public relations, as spokesmen and convey various information related to Unram’s development that the public needs to know.

“Unram has obtained an informative predicate. It indicates that Unram Public Relations has been able to convey information to the public properly. The duties and responsibilities of Unram Public Relations are as a spokesperson and deliver various information related to the development of Unram that needs to be known to the public so that as public relations it is requested to be able to improve competence, ability and fulfill their duties with full responsibility,” he said.

After the delivery of remarks, the activity continued with the presentation of Public Relations Strategy material by the resource person, Doddy Zulkifli Indra Atmaja, S.I.Kom., M.Si. as Head of Sub Coordinator of Public Relations of the Directorate General of Research and Technology of the Ministry of Education and Culture. Then followed by a question and answer session and the handover of plaques by Unram to the speakers.

In his presentation, Doddy delivered material on “Public Relations Management, Branding, and Communication Strategies in Crisis”. He emphasized the important role of public relations in supporting organizations, including universities, in achieving their goals. Some important points that became the focus of the workshop included communication strategies, internal-external communication, media relations and media handling, media publications, evaluation, and the stigma of today’s public relations vs old school public relations.