Mataram, University of Mataram – Students of the Communication Studies Program at the University of Mataram (Unram) successfully held COMMEXPO 2024 on Sunday, December 1, 2024 at Udayana Park Mataram. With the theme “Pay Smart, Shop Local” COMMEXPO 2024 presents 15 MSMEs with superior products such as culinary, handicrafts, to creative services. This activity is a place for creative collaboration between students and UMKM practitioners, as well as the output of the final assignment for the Public Relations Management and Activity Management classes.

The Head of the COMMEXPO 2024 Committee, Muhammad Renaldi Arizal, who is also a student of the Unram Communication Science Study Program, in his report explained that COMMEXPO 2024 was held as a place for UMKM to promote products, and reach brand awareness from visitors.

This activity aims to encourage people to be smart in shopping and support local businesses in the Mataram City area in particular. COMMEXPO 2024 is not just a bazaar, but also a place to build a strong and sustainable UMKM ecosystem. Renal also hopes that this activity can be a momentum for UMKM to adapt to changes and develop further potential.

The COMMEXPO 2024 activity was officially opened by the Person in Charge of the Activity as well as the lecturer, Shinta Desiyana Fajarica, S.IP., M.Si. who in her remarks expressed her appreciation to students, UMKM partners and media partners who have supported the smooth running of the event.

“COMMEXPO 2024 is clear proof that students not only learn theory, but are also able to apply their knowledge to make a real contribution to society, especially in this case supporting the development of local UMKM, conducting promotional activities, branding and event management,” said Shinta.

In addition to being a promotional and branding event for UMKM, COMMEXPO 2024 also presents various interesting activities such as door prizes, and musical entertainment from Band UKM Arts and Culture Unram which adds to the lively event. Carrying the spirit of collaboration and innovation, this activity succeeded in attracting the attention of the people of Mataram who filled the event location.

Through the success of COMMEXPO 2024, Unram Communication Science students not only demonstrate academic and social abilities, but also a strong determination to advance local UMKM, create positive changes, and have a real impact on society as well as strengthen the synergy between the world of education and local businesses.